I need a full description of the role of each of these components listed below from 10-18 for " BLOOD PRESSURE THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS". And by referring to the below table: 10. Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage. 11. Business model: Describe the business model for the product, including pricing, distribution, and revenue streams. 12. Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.
I need a full description of the role of each of these components listed below from 10-18 for " BLOOD PRESSURE THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS". And by referring to the below table: 10. Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage. 11. Business model: Describe the business model for the product, including pricing, distribution, and revenue streams. 12. Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
I need a full description of the role of each of these components listed below from 10-18 for " BLOOD PRESSURE THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS". And by referring to the below table:
10. Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage.
11. Business model: Describe the business model for the product, including pricing, distribution, and revenue streams.
12. Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.
13. Financial information: Provide financial projections for the product, including revenue, expenses, and profit margins.
14. Exit scenarios: Discuss potential exit scenarios for the product, such as acquisition or IPO.
15. The ask: Outline any funding needs for the product and how the funds will be used.
16. Management team: Introduce the management team and their relevant experience.
17. Closing slide: Include a closing slide that summarizes the key points of the report.
18. Appendix: Include any additional information that supports the report, such as technical specifications, drawings, or references.
Transcribed Image Text:C.L. Bougie
Development Timeline
2015
R&D
Q1
1
93,000
15,000
39,063
8,180
5,067
30,000
Regulatory 2,500
SG&A Expenses 32,600
Total Expenses
225,409
Headcount (FTES)
R&D
Pre-Clinical and Clinical Trials
SG&A Staff
$2.5M
V&V Testing
Design Finalization of
Sora Suction Catheter and BronchoGuard
Facilities
Marketing
IP
Safety
Study
Q2
2
194,116
13,000
39,063
8,180
67
25,000
2,500
12,100
294,025
2015
2016
Comparison
Study
Q3
2
95,956
29,000
39,063
8,180
755
57,500
2,500
14,525
247,478
Q4
2
85,750
118,820
39,063
8,180
11,213
20,000
3,000
16,775
302
2017
Initial Sales
Suction Catheter
Limited Market Release
Q1
3
44,108
34,000
101,393
8,377
14,048
7,500
25,000
20,475
254,900
2016
Q2
4
39,108
155,910
8,377
13,838
7,500
2,500
24,975
252,20
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 5 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning