You are the senior marketing manager for a manufacturing firm that is getting ready to launch its first e-commerce B2C Web site. The goal for the new site is to attract new customers from new markets and to boost sales by at least 5 percent by the end of the first year of operation. You have been asked by the CEO to prepare a 10-minute talk for the board of directors about basic business operating principles for the new Web site. You have decided to present the principles in terms of what processes (e.g., customer ordering, sales, and customer service) will stay the same and what will need to change in order to handle the new B2C customers. The CEO has asked you to stop by her office this afternoon to provide a preview of your talk. Prepare a brief outline emphasizing what will stay the same and what must change.
You are the senior marketing manager for a manufacturing firm that is getting ready to launch its first e-commerce B2C Web site. The goal for the new site is to attract new customers from new markets and to boost sales by at least 5 percent by the end of the first year of operation.
You have been asked by the CEO to prepare a 10-minute talk for the board of directors about basic business operating principles for the new Web site. You have decided to present the principles in terms of what processes (e.g., customer ordering, sales, and customer service) will stay the same and what will need to change in order to handle the new B2C customers.
The CEO has asked you to stop by her office this afternoon to provide a preview of your talk. Prepare a brief outline emphasizing what will stay the same and what must change.
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