Answered: Identify THREE (3) service businesses…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Identify THREE (3) service businesses that you buy from on a regular basis. Complete the following sentence for EACH of the three (3) businesses that came to mind: I am loyal to {Business Name} because......... Please include and identify the sections of the "Wheel of Loyalty" that assist in making you loyal to the company, as well as identifying what level you are on within the "Tiering of Service" with each company

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