Use the Model of Service Consumption to describe a consumer’s decision process when purchasing amigurumi. Assume a person has returned to Singapore from Japan and has seen some amigurumi there.
Company 4 - Arnn Hook Tales
Crochet artist Apurva Thampi makes plush toys and collectibles out of yarn.
(arnnhooktales.com). Ms Thampi's grandmother tried to introduce her to crochet in her
younger days, but she did not take to the craft until late 2018, when she was scrolling through
“Pinterest” - the photo-sharing platform popular with crafters and designers - and discovered
the Japanese art of amigurumi, which means "crocheted or knitted stuffed doll". She was
pregnant with her daughter, who is now three, and she wanted to crochet something for her.
The idea of creating stuffed toys from crochet was fascinating. Up to that point, she had a very
limited idea of what things could be made using crochet. She began Yarn N Hook Tales in
January 2021 after practising on her own projects, watching YouTube videos, and helping
other crochet artists refine their amigurumi designs. Rates for her crochet commissions start
at $50 and can go up to $140, with each taking an estimated three to four weeks to complete.
Her clients include parents and people who want crocheted “photos” of their pets. One of her
proudest works is a realistic stuffed cat made of fuzzy mohair yarn, which took almost a month
from start to end. Like many- artisans, Ms Thampi runs her business by herself. Her daughter
also 'helps' with photography and also stuffing the plushies.
QUESTION FOUR
Use the Model of Service Consumption to describe a consumer’s decision process when
purchasing amigurumi. Assume a person has returned to Singapore from Japan and has seen
some amigurumi there.
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So sorry it is not answering the case studies
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