Answered: You have been asked to oversee a focus… | bartleby

Understanding Business

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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You have been asked to oversee a focus group of customers and potential customers of
your company. After listening to this group, you notice a few expectations they all seem to
have. Examples of customer expectations might include:
O They want more for their money.
O They are looking for information so they can make a good decision.
O They want to talk or chat with a person who understands the product.
O All of these are possible customer expectations.

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