Have you ever used TripAdvisor or posted on TripAdvisor? What was your experience?  Pick an international dream vacation spot. Lookup a hotel that has a 4.8 out of 5.0 rating or higher in that destination. Examine a few reviews. Share with us your destination spot and a link to the hotel. Would the reviews of this property make you decide to book there? Why could user-generated content/feedback be seen as a revenue stream?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using what you learned about TripAdvisor

TripAdvisor Business Model Canvas (innovationtactics.com)

TripAdvisor Business Model Canvas (innovationtactics.com)

Share with us what you feel is one of the most interesting, compelling pieces of this business?

Identify which of the 9 key components this information falls within (for example it could be: how TripAdvisor actually makes money being a "reviews" page or these are Tripadvisor's key competitors and this is one that actually surprised me...). 

Have you ever used TripAdvisor or posted on TripAdvisor? What was your experience? 

Pick an international dream vacation spot. Lookup a hotel that has a 4.8 out of 5.0 rating or higher in that destination. Examine a few reviews. Share with us your destination spot and a link to the hotel. Would the reviews of this property make you decide to book there? Why could user-generated content/feedback be seen as a revenue stream?

Expert Solution
Step 1

Digital dining, entertainment, activities, and destinations are consumer-attracting channels that support the judgment process for customers. Trip. Other methods include scheduling applications, organizing online services, comparison sites, bargains, expertise in particular areas, extracurricular activities, and much more.

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