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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Define customer value and explain why it is important to small business competitiveness.

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Talking about the customer value thwn, it is the level of customer satisfaction that will be thwre when a customer uses the product and gwt satisfied customer with it. The customers value defines that customers are happy with the prove that have paid for the products or services taken. Id they have invested a particular amount on products and they are happy with the quality and other aspects then, we can say we deliver value to the customers. Value could be thw satisfaction for the price they paid and what they get in return after the investment.