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[Townhouse] Companies like Townhouse produce a variety of different types of crackers with very different attributes, allowing many customers to find something they enjoy. Some examples include their Pita Mediterranean Herb crackers and their Tomato, Basil, and Mozzarella Flatbread Crisps. What type of targeting strategy is Townhouse employing? O Made to Order O Multisegment O Mass Customization O Mass Marketing O Concentration

[Townhouse] Companies like Townhouse produce a variety of different types of crackers with very different attributes, allowing many customers to find something they enjoy. Some examples include their Pita Mediterranean Herb crackers and their Tomato, Basil, and Mozzarella Flatbread Crisps. What type of targeting strategy is Townhouse employing? O Made to Order O Multisegment O Mass Customization O Mass Marketing O Concentration

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Townhouse] Companies like Townhouse produce a variety of different types of crackers with very different attributes, allowing many customers to find somnething they enjoy. Some examples include their Pita Mediterranean Herb crackers and their Tomato, Basil, and Mozzarella Flatbread Crisps. What type of targeting strategy is Townhouse employing? O Made to Order O Multisegment O Mass Customization O Mass Marketing O Concentration
Transcribed Image Text:[Townhouse] Companies like Townhouse produce a variety of different types of crackers with very different attributes, allowing many customers to find somnething they enjoy. Some examples include their Pita Mediterranean Herb crackers and their Tomato, Basil, and Mozzarella Flatbread Crisps. What type of targeting strategy is Townhouse employing? O Made to Order O Multisegment O Mass Customization O Mass Marketing O Concentration
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