At what level of sales would it be more cost-efficient forWheels to use sales agents compared to its own salesforce? To determine this, consider the fixed and variablecosts for each alternative. What are the pros and consof using a company’s own sales force over independent sales agents?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.