Do some online research from a customer perspective. Choose a company that you regularly do business with and locate their mission statement. How you feel the mission is accurate (based on your experience as a customer)What, if any, parts of the mission don't fit your experience as a customerWhat would you like to see added to the mission to more accurately represent the customer experience

Amazon's mission statement: "To provide the lowest possible rates, the best available range of…

Answered: Choose a company that you regularly do…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Do some online research from a customer perspective. Choose a company that you regularly do business with and locate their mission statement.

How you feel the mission is accurate (based on your experience as a customer)
What, if any, parts of the mission don't fit your experience as a customer
What would you like to see added to the mission to more accurately represent the customer experience

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