Use the Customer Interview Plan template to put together a plan for testing those assumptions through a customer interview. STEP 1: Customer Interview Plan123450My Assumed Value to My CustomersCustomers are interested inusing handmade soaps as opposedto commercially available ones.Customers have dry skin duringwinter that needs moisturizing.Women are the primary targetmarket for my handmade soaps.Customers are willing to pay apremium price for handmadesoaps.Customers would prefer to buyfrom a local artisan rather thana large corporation.Customers find my soap packagingand branding appealing.How I Will Use Market Research toTest This Assumption

Here's a template for a customer interview plan to test assumptions: I. Introduction A. Purpose of…

Answered: Use the Customer Interview Plan…

Use the Customer Interview Plan template to put together a plan for testing those assumptions through a customer interview.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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