METHODOLOGY OR COMBINATION OF METHODOLOGIES JUSTIFICATION FOR THE METHODOLOGY OR COMBINATION OF METHODOLOGIES

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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METHODOLOGY OR COMBINATION OF METHODOLOGIES

JUSTIFICATION FOR THE METHODOLOGY OR COMBINATION OF METHODOLOGIES

A specialized contracting company recently experienced rapid growth and decided to implement a project/job tracking system. Dissatisfied with the available software programs and the cost, the company decided to write its own application. The owner's daughter, who recently graduated from college with an IT degree, has been hired as a developer and is eager to work on the project. The company’s one other developer has only one year of experience as a developer. The construction project manager (CPM) has been with the company for more than 15 years and will be the primary user of this new application. He is well known for being sensitive to requests from the owner and is prone to changing requirements often. He hired a junior CPM a few years prior and feels comfortable stepping away from his usual responsibilities to assist with this new project.

 

 

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