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Results of Market Research Reflection on Results 1 2 3 4 5 6

Results of Market Research Reflection on Results 1 2 3 4 5 6

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Step 3: Use the techniques in this lesson to interview or survey potential customers.

Step 4: Use the findings of your research to inform your thinking around your business opportunity. Use the Customer Interview Results template to capture the results and your thoughts on how to proceed based on the results.

STEPS 3-4: Customer Interview Results

 

Results of Market Research

Reflection on Results
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STEP 2: Customer Interview Questions 2/11/23, 6:13 PM 1 2 3 4 5 6 7 8 9 10 Lesson 6: Providing Value to Customers: Assignment 6: Customer Interview Plan & Lean Canvas Updates Question What factors influence your decision to purchase soap? How important is it to you that my soap is handmade? What qualities do you look for in soap during the winter season? Are you willing to pay a premium price for handmade soap? Do you prefer to buy soap from a local artisan rather than a large corporation? What do you think about the packaging and branding of my soap? Are you willing to pay for my free allergy handmade soaps? Do you think my handmade soaps have any good or bad features? Do you want one free and mysterious handmade soap to give you a gift before you buy my handmade soaps? Which handmade soap smells the best? 1/3
Transcribed Image Text:STEP 2: Customer Interview Questions 2/11/23, 6:13 PM 1 2 3 4 5 6 7 8 9 10 Lesson 6: Providing Value to Customers: Assignment 6: Customer Interview Plan & Lean Canvas Updates Question What factors influence your decision to purchase soap? How important is it to you that my soap is handmade? What qualities do you look for in soap during the winter season? Are you willing to pay a premium price for handmade soap? Do you prefer to buy soap from a local artisan rather than a large corporation? What do you think about the packaging and branding of my soap? Are you willing to pay for my free allergy handmade soaps? Do you think my handmade soaps have any good or bad features? Do you want one free and mysterious handmade soap to give you a gift before you buy my handmade soaps? Which handmade soap smells the best? 1/3
STEP 1: Customer Interview Plan 1 2 3 4 5 6 My Assumed Value to My Customers Customers are interested in using handmade soaps as Identify potential customers: I will approach women in opposed to commercially available ones. my local community who I believe may be interested in my handmade soaps. I could also reach out to women's groups, online forums or social media groups focused on skincare. Customers have dry skin during winter that needs moisturizing. Women are the primary target market for my handmade soaps. Customers are willing to pay a premium price for handmade soaps. How I Will Use Market Research to Test This Assumption Customers find my soap packaging and branding appealing. I am testing to use of customer profiles, such as demographic information, pain points and challenges, and prior experience with similar products/services. Conduct the interviews: I will approach potential customers and ask if they would be willing to participate in a short interview. I will conduct the interviews in person or through a virtual platform, depending on the customer's preference. I must use the data collection for finding the data collection methods, tools to be used, and participants. Customers would prefer to buy from a local artisan Take action: Based on the results of the interviews, I will rather than a large corporation. make any necessary changes to my product or marketing strategy. If my assumptions hold the truth, I will continue to focus on these selling points in my marketing efforts. If my assumptions do not show the truth, I will need to re-evaluate my assumptions and make changes to my product or marketing strategy accordingly. I wait for the feedback from my customers to show how good or bad ratings are on the benefits of my products.
Transcribed Image Text:STEP 1: Customer Interview Plan 1 2 3 4 5 6 My Assumed Value to My Customers Customers are interested in using handmade soaps as Identify potential customers: I will approach women in opposed to commercially available ones. my local community who I believe may be interested in my handmade soaps. I could also reach out to women's groups, online forums or social media groups focused on skincare. Customers have dry skin during winter that needs moisturizing. Women are the primary target market for my handmade soaps. Customers are willing to pay a premium price for handmade soaps. How I Will Use Market Research to Test This Assumption Customers find my soap packaging and branding appealing. I am testing to use of customer profiles, such as demographic information, pain points and challenges, and prior experience with similar products/services. Conduct the interviews: I will approach potential customers and ask if they would be willing to participate in a short interview. I will conduct the interviews in person or through a virtual platform, depending on the customer's preference. I must use the data collection for finding the data collection methods, tools to be used, and participants. Customers would prefer to buy from a local artisan Take action: Based on the results of the interviews, I will rather than a large corporation. make any necessary changes to my product or marketing strategy. If my assumptions hold the truth, I will continue to focus on these selling points in my marketing efforts. If my assumptions do not show the truth, I will need to re-evaluate my assumptions and make changes to my product or marketing strategy accordingly. I wait for the feedback from my customers to show how good or bad ratings are on the benefits of my products.
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