You have conducted an in depth interview to collect information on the mental health and financial well-being of employees of a company. However, you realise the respondents were not sharing much with the researchers.For example, they often provided short answers without elaborating further, and seemed to avoid some questions. What would you recommend to a marketing team to help improve the quality of the qualitiative research responses ?
You have conducted an in depth interview to collect information on the mental health and financial well-being of employees of a company. However, you realise the respondents were not sharing much with the researchers.For example, they often provided short answers without elaborating further, and seemed to avoid some questions. What would you recommend to a marketing team to help improve the quality of the qualitiative research responses ?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have conducted an in depth interview to collect information on the mental health and financial well-being of employees of a company. However, you realise the respondents were not sharing much with the researchers.For example, they often provided short answers without elaborating further, and seemed to avoid some questions.
What would you recommend to a marketing team to help improve the quality of the qualitiative research responses ?
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