Suppose one of the Communication Objectives in your strategic plan is: To inform five percent more undergraduates about the benefits of being a Strategic Communication major by the end of the year. What are five ways that this objective can be measured? What methods of evaluation will you use?

Principles Of Marketing
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Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Suppose one of the Communication Objectives in your strategic plan is: To inform five percent more undergraduates about the benefits of being a Strategic Communication major by the end of the year. What are five ways that this objective can be measured? What methods of evaluation will you use? 

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Background

Strategic communication should be regarded as a democratic participation instrument. Communication facilitates the sharing of information and the establishment of the agreement, as well as policy formation and decision-making.

In the case of sustainable development, strategic communication might be proved. Strategic Communication for Sustainable Development draws on a variety of topics and methodologies to develop its concepts, strategies, and tactics.

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