These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant to healthcare or are some of them irrelevant? Why or why not? Is there an 11th practice that you would add, if so, what would it be?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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These are Seegers 10 crisis communication practices

  1. Process approaches and policy development;
  2. Pre-event planning;
  3. Partnership with the public;
  4. Listen to the public’s concerns and understand the audience;
  5. Honesty, candor, and openness;
  6. Collaborate and coordinate with credible sources;
  7. Meet the needs of the media and remain accessible;
  8. Communicate with compassion, concern and empathy;
  9. Accept uncertainty and ambiguity; and
  10. Messages of self-efficacy.

Are Seeger's 10 best crisis communication practices relevant to
healthcare or are some of them irrelevant? Why or why not? Is there an
11th practice that you would add, if so, what would it be?

 

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