Answered: Standards for ethical behavior are…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Standards for ethical behavior are constantly evolving. Because social media is based on information users share about themselves, the level of intimacy is much more of a concern than mass marketing. Reactions, likes, following, commenting, geographic data all provide insight about who we are. Movies you watch, where you eat, where you shop, your relationship status, and your political views provide marketers intimate and accurate information about you in nanoseconds. Marketers often use this information in emotional appeals to influence.

Social media influence is not always about buying a product; it may use emotional appeals to influence your support for causes or ideals. In 2017 Kylie Jenner appeared in a Pepsi ad that ended with the model/actress seemingly diffusing tension between police and protesters by simply sharing a Pepsi. Well that didn't go over very well...

Using the concepts presented in the chapter as a guide, answer the following questions:

Do you think social media should be used for political or controversial influence?
Do you think social media posts that promote social or political unrest should be regulated?
Do you think social media posts that

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