Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:6 of 7
Part B
Now think of how you could "sell" the region you chose to a customer at the Time Travel Agency. You will
write a short sales pitch, including the text for a travel brochure that encourages someone to visit that
region.
Check that your sales pitch includes the following:
several aspects of the region that would attract a traveler
likely dangers the customer might encounter (these may sound like negative traits but they add
adventure to your pitch)
descriptive wording that highlights the region's physical and cultural attractions
fun and engaging writing that will persuade someone to visit the region
a good argument with logical reasoning and solid evidence that will convince people to visit the
region
interesting images of artifacts, monuments, and geographical features
Visuals such as photographs, paintings, and illustrations will make your sales pitch more appealing to a
potential customer. Use high quality pictures. They shouldn't look fuzzy or grainy. They should be visually
appealing.
Write a short pitch of about 150 words.
U x
A A -
三 E 三山
Font Sizes
6:3

Transcribed Image Text:Init Activity: The Early Middle Ages
6 of 7
Sa
Part C
Share your sales pitch or brochure with a friend, classmate, or a family member. Ask for some feedback.
Tell
reviewer to focus on how well the writing fits the task you were given. Your sales pitch should
your
make a good argument about why a customer would want to visit the region you've chosen. Your writing
should be engaging. Ask the reviewer to check on how well the writing is suited to the target audience-
the customers of the travel agency.
After you get feedback about your pitch, write three to four sentences describing the feedback you
received from your reviewer. Make note of what was good about your pitch, areas that might need
improvement, and how you would rework your pitch based on the feedback.
囲。
Font Sizes
A A E E E E E E
B IU
X,
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