Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Is communication important for business? Narrate your answer
logically.
Expert Solution
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INTRODUCTION:
Communication is ab integral part of human life. Whether it is formal or informal communication, it is a process which is being done for so many years. Similarly, written communication, verbal communication, sign communication are various kinds of communication that are being done in formal and informal ways.
Also, in the context of business, communication is very important. Communication in a business can be done through phone calls, emails, video and audio conferences, etc. The markets are global because the organizations can interact with each other digitally and electronically.
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