the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B). Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to
the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B). Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For this topic, the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B).
Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it is different from other leading diaper brands.
Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?
Make sure to check the template provided, attached in MSWord format.
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