This tip for managing a successful sales force involves managing employees differently based on their needs. Inspire success. Set high but realistic goals. Be results oriented. Put the right incentives in place. Avoid a one-size-fits-all approach.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MANAGEMENT SUCCESSFUL SALES 14
This tip for managing a successful sales force involves managing employees
differently based on their needs.
Inspire success.
Set high but realistic goals.
Be results oriented.
Put the right incentives in place.
Avoid a one-size-fits-all approach.
Transcribed Image Text:This tip for managing a successful sales force involves managing employees differently based on their needs. Inspire success. Set high but realistic goals. Be results oriented. Put the right incentives in place. Avoid a one-size-fits-all approach.
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