The Opportunities and Challenges of Digital and E-Marketing Question Content Area INTRODUCTION: Are you on Facebook, Instagram, and Snapchat? Do you read online reviews of products and check for reviews of restaurants? You probably see the great marketing opportunities that exist online. What are your ideas about internet shopping and what are the pitfalls to avoid? Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The internet provides opportunities for marketers to form interactive relationships with customers. 2. As digital communication technologies advance, they can target markets more precisely. 3. A major benefit of e-marketing is the opportunity for marketers and customers to share information and opinions with each other. 4. Digital marketing is becoming a core consideration in the marketing mix. 5. Consumers do not have the ability to regulate the information they view online. 6. Marketing strategies are not adapted according to the changing behaviors of online consumers. 7. Evaluating digital media helps marketers maximize resources and minimize costs. 8. Measuring social media performance leads to targeted social media campaigns. 9. The way marketers use technology to gather information has raised numerous legal and ethical issues. 10. Privacy issues arise when online companies collect personal information to foster long-term relationships with customers. 11. Hackers cannot break into websites and steal personal information because of sophisticated anti-virus software. 12. Data collection involving third parties should indicate how the data will be used. 13. Companies should offer users a way to opt out of tracking or e-mail marketing through clearly-stated notices. 14. Marketers should screen the age of users to be sure the marketing campaign is age appropriate. 15. The selling of illegal drugs and counterfeit products is becoming less common over the internet.

The Opportunities and Challenges of Digital and E-Marketing Question Content Area INTRODUCTION: Are you on Facebook, Instagram, and Snapchat? Do you read online reviews of products and check for reviews of restaurants? You probably see the great marketing opportunities that exist online. What are your ideas about internet shopping and what are the pitfalls to avoid? Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The internet provides opportunities for marketers to form interactive relationships with customers. 2. As digital communication technologies advance, they can target markets more precisely. 3. A major benefit of e-marketing is the opportunity for marketers and customers to share information and opinions with each other. 4. Digital marketing is becoming a core consideration in the marketing mix. 5. Consumers do not have the ability to regulate the information they view online. 6. Marketing strategies are not adapted according to the changing behaviors of online consumers. 7. Evaluating digital media helps marketers maximize resources and minimize costs. 8. Measuring social media performance leads to targeted social media campaigns. 9. The way marketers use technology to gather information has raised numerous legal and ethical issues. 10. Privacy issues arise when online companies collect personal information to foster long-term relationships with customers. 11. Hackers cannot break into websites and steal personal information because of sophisticated anti-virus software. 12. Data collection involving third parties should indicate how the data will be used. 13. Companies should offer users a way to opt out of tracking or e-mail marketing through clearly-stated notices. 14. Marketers should screen the age of users to be sure the marketing campaign is age appropriate. 15. The selling of illegal drugs and counterfeit products is becoming less common over the internet.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question Content Area

INTRODUCTION: Are you on Facebook, Instagram, and Snapchat? Do you read online reviews of products and check for reviews of restaurants? You probably see the great marketing opportunities that exist online. What are your ideas about internet shopping and what are the pitfalls to avoid?

Question Content Area

INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).

Strongly Disagree	Disagree	Agree	Strongly Agree	Question
				1. The internet provides opportunities for marketers to form interactive relationships with customers.
				2. As digital communication technologies advance, they can target markets more precisely.
				3. A major benefit of e-marketing is the opportunity for marketers and customers to share information and opinions with each other.
				4. Digital marketing is becoming a core consideration in the marketing mix.
				5. Consumers do not have the ability to regulate the information they view online.
				6. Marketing strategies are not adapted according to the changing behaviors of online consumers.
				7. Evaluating digital media helps marketers maximize resources and minimize costs.
				8. Measuring social media performance leads to targeted social media campaigns.
				9. The way marketers use technology to gather information has raised numerous legal and ethical issues.
				10. Privacy issues arise when online companies collect personal information to foster long-term relationships with customers.
				11. Hackers cannot break into websites and steal personal information because of sophisticated anti-virus software.
				12. Data collection involving third parties should indicate how the data will be used.
				13. Companies should offer users a way to opt out of tracking or e-mail marketing through clearly-stated notices.
				14. Marketers should screen the age of users to be sure the marketing campaign is age appropriate.
				15. The selling of illegal drugs and counterfeit products is becoming less common over the internet.

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