Answered: Assume you are the head of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Assume you are the head of the marketing team and you need to decided where to lauch your new product, frangranced candles. Would you sell in the grocery store where company is strong or launch through speciality stores where consumers purchase most fragranced candles or launch online to eliminate the middle-man? (*None of the options are wrong)

Expert Solution

Step 1: Introduction:-

Marketing refers to the group of activities that are related to studying consumers needs and wants and then make the products as per consumers and provide them goods and services to their level of prices they want. New products is one of the strategy by company where company want to creates a positive image in the mind of consumers.

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