Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sales promotions should not be the singular tool for a promotional campaign because

Group of answer choices

all sales promotions have legal time limit restrictions to prevent unfair trade practices.

gains from sales promotion are often temporary and sales drop off when it ends.

sales promotions are too costly and soon become a financial liability.

sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.

consumers obtain an inflated impression of a product’s actual value or worth.

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