Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Company Name: Audi
According to the previous questions, if you are having your own business PHYSICALLY and you would like to shift to E-MARKETING, explain how you will be applying the digital and social media marketing by illustrating and identifying the major TRENDS and FORCES that changing the marketing landscape with giving examples.
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