Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign.  Answer the following questions with the campaign in mind. 

  1. What are the steps to designing an effective social media campaign?
  2. For each step, give an example of what you would do for your brand.
Expert Solution
Step 1

Talking about the brand then, i would choose apple in this case. Apple is one of the leading mobile competitor in th world. The brand is known for its best quality products and its services. Talking about the steps for designing the effective social media marketing campaign are being given below;

1)  The first step is to set up the social media campaign goals where apple goal is to reach uts target audience and to target new customers as well.

2) The second step is creating buyers persona  as what type of buyers we are looking and what customers will like ij the products.

3) Thw third step involves using social media channels like instagram and Facebook to connect with the customers.

4) The fourth step involves using right techniques in order to attract customers and boost the sales volume of the company.

)5)  The last step is doing competitive analysis and tracking the performance of the social media campaign as how much it is successful.

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