Testing is at the heart of controlled digital marketing. What are the most important variables to test and what are the least? What conditions must exist for effective and accurate testing? Illustrate your answer with test campaigns with which you are familiar.

Testing is at the heart of controlled digital marketing. What are the most important variables to test and what are the least? What conditions must exist for effective and accurate testing? Illustrate your answer with test campaigns with which you are familiar.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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