Why do you think measuring marketing performance is important? Outline one strategy to evaluate marketing performance. Link between marketing and firm performance unclear Marketing metrics (elaborate on some key metrics related to customers, competitors and market)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why do you think measuring marketing performance is important? Outline one strategy to evaluate marketing performance.

  • Link between marketing and firm performance unclear
  • Marketing metrics (elaborate on some key metrics related to customers, competitors and market)
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