Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses,
what are the various programs/tools that can be used by marketers in building customer
relationship management? Explain with examples on how each of these programs can be
applied.
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