A common saying among managers is "if we can'tmeasure it, we can't manage it.• Is there  such a thingas an overreliance on marketing metrics? Are therecases or specific aspects of marketing where a singleminded focus on metrics is inappropriate or detrimentalto the firm?

Q: Outline one advantage and ice-cream company would have for an  a. internal reporting system b.…

A: Marketing Research:  The Marketing Research means systematic collection , analysis, and…

Q: A successful business requires alignment of customer needs with the consequences of products, which…

A: Introduction Market Orientation aims to make the organization more profitable, by enhancing the…

Q: what is marketing myopia? 2. make an exampel of it

A: Marketing is an activity that the firm takes up to make customers. Marketing can also be seen as the…

Q: Which questions has the Y sought to answer with each different type ofmarketing research it has…

A: Market research will define the path to whether there is an opportunity to convert the idea into a…

Q: What is market segmentation and why is it important?

A:

Q: Sound Marketing Organization is the backbone of effective marketing management". explain the…

A: Concept Introduction Marketing Organization refers to the design of an organization that is concern…

Q: Discuss three marketing strategies B.How would the target market be identified

A: A.) It refers to examining potential purchasers of a brand's products and services who have…

Q: Apple marketing objective by using SMART criteria

A: Apple is one of the most successful companies in the world. This company has been…

Q: How can \a firm adjust its marketing strategy to accommodate changes in market segments?

A: Marketing strategy is the overall plan of action that a business or organization uses to promote and…

Q: Please answer question 3.1 and 3.2  3.1. Identify the various objectives of marketing departments…

A: 3.1 Marketing Department of an organization is the dept. which is responsible directly for the…

Q: eung plan section helps companies understand their competitor market position, perception, and…

A: Marketing plan is important for companies because it helps to analyse the various factors which the…

Q: Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT…

A: The BCG Matrix specifies the Boston Consulting Group Matrix which is about the aspect of strategic…

Q: In the marketing process, marketers engage in segmentation, targeting and positioning when they are…

A: Marketers - Marketers are the person or company who are engaged in the introduction of goods in the…

Q: 4. What is marketing management?

A: Marketing management is the process of planning, organizing, implementing, and controlling marketing…

Q: What is the importance of geofencing/geocasting in a marketing strategy/message?

A: Marketing is the process of selling goods or services to the customers through a particular channel…

Q: Target marketing allows a firm to: a. Select attractive market opportunities that are in line with…

A: Marketers often divide the market into groups of customers who have similar needs and want to…

Q: (1) Does the power of marketing analytics replace theneed for creative decision-making in marketing?…

A: Disclaimer: Since you have asked multiple question, so as per company policy, we will solve the…

Q: Help me create marketing objectives and a customer decision making profile for a Strategic Marketing…

A: In an era where environmental consciousness is at the forefront of consumer preferences, innovative…

Q: 10. Distinguish between market segmentation/target marketing and market positioning:

A: Market segmentation, target marketing, and market positioning are three key concepts in marketing…

Q: , being a marketer, what factors should be consider while developing STP strategies?

A: Marketing is a process of providing information about a product or service to the customers.…

Q: Select TWO (2) of the older marketing philosophies arid outline the similarities and differences…

A: The distinction and similarities between the selling and marketing concepts of marketing…

Q: The positioning map may be used as a basis for the development of strategies to reposition the…

A: Note: The answer has been framed in a generalized manner.A marketing strategy is the innovative and…

Q: Explain using examples the contribution and significance that the 3 additional “P’s” have made to…

A: The 4 P’s of the marketing mix are place, promotion, price and product. The additional 3 are…

Q: market segmentation, is very useful for effective marketing on any product...discuss

A: Concept Introduction Market segmentation defines as the  process of dividing consumers into separate…

Q: the benefits and challenges of CRM customer relationship management

A: customer relationship management is a sort of software utilized by both little and huge scope…

Q: what is the importance of marketing mix in the development of marketing strategy? (give atleast 5)

A: Marketing mix is the combination of elements that company make use for getting desired position in…

Q: Please agree/disagree and add more information regarding the below message. "The Big Data…

A: I agree with this statements.

Q: Discuss the implications of market research on product development and innovation.

A: Market research aids in businesses' understanding of their target market. It examines consumers,…

Q: influence does the marketing environment have on a company's marketingt Srategy?

A: Businesses operates in an environment. No business can run in isolation.  Effective marketing…

Q: • How to Segment, Position, and Target • What are the 5 steps of the process How to create a…

A: Market research acts as a guide, leading companies through the complicated structure of consumer…

Q: What is a marketing information system (MIS)? What types of information does it include?

A: The organized gathering, evaluation, inference, preservation, and presentation of market data to…

Q: What was 'ikea' Marketing Plan in order to tackle the ‘New Consumer Behavior’?

A: The marketing plan is the 4P’s of marketing. It includes – what products are to be produced, what…

Q: Define

A: The term market orientation talks about having a customer focussed approach towards designing the…

Q: What variables might be used to segment these in-dustrial markets? (a) industrial sweepers, (b)…

A: The segmentation in marketing is initiated during research process that help to know about potential…

Q: What is brand & brand management? Assume that you are marketing manager of the company which is…

A: Marketing Management can be described as a field of study under the umbrella of management in which…

Q: 5. Identify specific marketing strategies utilized and develop criteria by which to analyze those…

A: The marketing strategy of a company is defined as a comprehensive plan of action that guides the…

Q: Explain segmentation in marketing with example..

A: Concept Introduction :- Market segmentation in marketing refers to the process of organizing…

Q: evaluate the effectiveness of marketing management in a given organizational context

A: Concept Introduction :- Effective marketing management refers to the process of developing and…

Q: Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory…

A: In Modern day marketing the shift has been more from the product to its impact and visibility to the…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.