Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support system
Outline one advantage and ice-cream company would have for an
a. internal reporting system
b. marketing intellegence system
c.
d.
Marketing Research:
The Marketing Research means systematic collection , analysis, and interpretation of data pertaining to the marketing conditions. The basic reason for the outline this advantage for ice cream company that it can help to study the consumer behavior due to changes in market mix such ( price , promotion , place , product).So this can help to company to know about the changing trends such as changes in customer tastes, the new products launched in market, competitors strength and weakness, etc.
If the company follow the market research system this can help in more ways such has that company should find out reasons behind if any fails otherwise it can estimates that where we targeted more customers, how many customer will be touch with per day, sales and promotion of company .
Remaining of the three are also important for the company but all these three are not related to customer, market research can mostly focus on the customers satisfaction , it can purely covers the company strategies towards customers , finding the required needs of the customers and collecting the data to satisfy the customer . If our company have crores of customer but not satisfy , rather than that if satisfy customer in lakhs they make lakh into billions of customer because they promote our brand into targeted market as well untargeted market.
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