Define market segmentation and discuss its related strategies.
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4.Define market segmentation and discuss its related strategies.
Step by step
Solved in 3 steps
- Identify and explain the criteria when evaluating a market segment.4)Outline the different approaches to segmenting consumer markets . Provide examples to demonstrate your understandingBriefly discuss the four criteria used to select targe markets. Include the importance of the criteria to the marketers