Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How do these types of research influence the 4p's of marketing?
Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How do these types of research influence the 4p's of marketing?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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and describe potential primary and
secondary sources of market research for
that product. How do marketers use this
market research to market this product
effectively? How do these types of research
influence the 4p's of marketing?"
Transcribed Image Text:Choose a fictional product of your liking
and describe potential primary and
secondary sources of market research for
that product. How do marketers use this
market research to market this product
effectively? How do these types of research
influence the 4p's of marketing?
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