Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the con-sumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?

There are many industries and organizations that are active these days. There is digitalization in…

Answered: Ethics Some marketers attempt to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Briefly describe the Marketing Research Process. Elaborate on your description using an imaginary example that details the marketing research process from start to end
How does a marketing decision support system (MDSS)allow marketers to easily get the information they need?
What revolutionized the marketing research industry in the 1950’s? Why did this allow the industry to expand so rapidly?
Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)? Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?
How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?
Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?
What is marketing research?
What are the 6 steps of the marketing research process? What are the problems of doing marketing research internationally?

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Ethics Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the con- sumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?