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Please explain the different marketing management orientations in one paragraph

Please explain the different marketing management orientations in one paragraph

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please explain the different marketing management orientations in one paragraph.

Marketing Management Orientations •Production concept is the idea that consumers will favor products that are available and highly affordable. •Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. An organization should therefore devote its energy to making continuous product improvements. •Selling concept is the idea that consumers will not buy enough of the firm's products unless it undertakes a large scale selling and promotion effort. •Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do.
Transcribed Image Text:Marketing Management Orientations •Production concept is the idea that consumers will favor products that are available and highly affordable. •Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. An organization should therefore devote its energy to making continuous product improvements. •Selling concept is the idea that consumers will not buy enough of the firm's products unless it undertakes a large scale selling and promotion effort. •Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do.
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