Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Describe the five
Expert Solution
Step 1
Marketing Management is the process of doing something or dealing with something or controlling the activities of marketing. It is very essential and required in every activity of marketing. It involves the strategy of coordinating the efforts of individuals and fulfilling the objective.
Marketing management refers to setting up marketing goals and analyzing, defining, optimizing, monitoring, and controlling marketing processes and for measuring and driving improved performance of interdependent marketing activities.
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