Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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analyse the factors to be taken into account in the development of a marketing plan
Expert Solution

Step 1
Most business owners consider creating a strong business plan, but they hardly ever consider a marketing plan, despite the fact that marketing plans are equally crucial. Yes, a solid marketing strategy is more than just a budget and a set of techniques since it emphasizes gaining and retaining clients. It is a crucial instrument for the success of your company. A marketing plan is entirely different from a business plan, even though many people may be familiar with it when they first start out. One of the key components to your company's success is a well-planned marketing strategy.
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