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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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analyse the factors to be taken into account in the development of a marketing plan

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Most business owners consider creating a strong business plan, but they hardly ever consider a marketing plan, despite the fact that marketing plans are equally crucial. Yes, a solid marketing strategy is more than just a budget and a set of techniques since it emphasizes gaining and retaining clients. It is a crucial instrument for the success of your company. A marketing plan is entirely different from a business plan, even though many people may be familiar with it when they first start out. One of the key components to your company's success is a well-planned marketing strategy.

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