Answered: contingency marketing pl

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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anticipate the need for contingency marketing plans

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The advantage of marketing for your business is that it engages customers and influences their decision to buy your products or services. A marketing strategy, which is a component of your business plan, also aids in establishing and sustaining demand, relevance, reputation, and competition. Online and offline marketing are the two types of marketing. The distinction between the two is that whereas the former uses the internet to reach its target audience, the latter relies on print, radio, television, and word-of-mouth. A brand has the option of using both of these and one of these.

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