The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS 2. NEEDS, WANTS, and DEMANDS 3. PRODUCT or OFFERING
The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS 2. NEEDS, WANTS, and DEMANDS 3. PRODUCT or OFFERING
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The 10 Marketing concepts .
Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example
1. MARKETERS and PROSPECTS
2. NEEDS, WANTS, and DEMANDS
3. PRODUCT or OFFERING
4. VALUE and SATISFACTION
5. EXCHANGE and TRANSACTIONS
6. RELATIONSHIPS and NETWORKS
7.
8. SUPPLY CHAIN
9. COMPETITION
10.
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