PLEASE only answer CLO #4
CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.
CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.
CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate
CLO #5 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
Marketing helps the company to bring in profits in the company by selling its products and services. It includes pricing, branding, advertising, segmentation, positioning, social media marketing, etc.
There are various theories and principles which helps the marketers to boost their sales. Marketers set few key metrics to to measure their progress in terms of transactions made or profits built.
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