1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage.
1.
The pattern of growing and declining sales in a product category over time is
a.
primary stage.
b.
product life cycle.
c.
development stage.
d.
introduction stage.
2.
Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say?
a.
You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it.
b.
You know he is old enough to make purchases on his own
c.
You know he can afford it.
d.
You know he is single and does not live with his family who might give him advice.
3.
A valid marketing objective meets which of the following criteria?
a.
All of these
b.
It must be measurable.
c.
It must be specific
d.
It must be time-bound.
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