Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Q1: What is meant by a “communications strategy” and a “creative strategy”?
Expert Solution
Step 1
Communications strategy:
A communication strategy refers to the plans and procedures followed by an organisation to achieve its communication goals. Generally, an organization would want to communicate with its customers.
With the help of communication strategy, the organisation selects a target market and plans to capture their attention towards the organisation's products and services.
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