Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can you help me write an introduction to answer questions from a case study on AEIV: The use of the marketing mix in skin care product launch
Expert Solution
Step 1: Define Product launch
Product launch is the practice of introducing a new product to the market. This is a complex task as the companies are required to conduct a lot of research to gain insights into what customers really want, what is the suitable pricing, and distribution strategy, and how it should be promoted.
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