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A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers' daily lives. While the dealership has tried to decrease prices, you see that it hasn't tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? O Promoting a free service appealed to the VALS Framework survivor segment. O The campaign used multiple channels to reach more consumers. O Offering the free oil changes minimized the avoidance-avoidance motivational conflict of making an unwanted, large purchase of a cr. O Consumers did not realize that car prices were discounted with the previous campaign.

A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers' daily lives. While the dealership has tried to decrease prices, you see that it hasn't tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? O Promoting a free service appealed to the VALS Framework survivor segment. O The campaign used multiple channels to reach more consumers. O Offering the free oil changes minimized the avoidance-avoidance motivational conflict of making an unwanted, large purchase of a cr. O Consumers did not realize that car prices were discounted with the previous campaign.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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#4. A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers’ daily lives. While the dealership has tried to decrease prices, you see that it hasn’t tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed?

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A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers' daily lives. While the dealership has tried to decrease prices, you see that it hasn't tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? V Promoting a free service appealed to the VALS Framework survivor segment. O The campaign used multiple channels to reach more consumers. O Offering the free oil changes minimized the avoidance-avoidance motivational conflict of making an unwanted, large purchase of a car. O Consumers did not realize that car prices were discounted with the previous campaign.
Transcribed Image Text:A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers' daily lives. While the dealership has tried to decrease prices, you see that it hasn't tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? V Promoting a free service appealed to the VALS Framework survivor segment. O The campaign used multiple channels to reach more consumers. O Offering the free oil changes minimized the avoidance-avoidance motivational conflict of making an unwanted, large purchase of a car. O Consumers did not realize that car prices were discounted with the previous campaign.
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