Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Instruction: THERE ARE SUB-TOPICS IN EVERY CHAPTER. PLEASE MAKE
REACTION/REFLECTIN IN EACH TOPIC AND ITS SUBTOPICS.
A. An Overview of Environmental Marketing
1.Green Marketing Importance
2.Green Marketing Mix
3.Advantage of Green Marketing
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