Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Analyze the future marketing prospects facing Kroger, Walmart and Whole Food industry leaders
Expert Solution
Step 1: Introduction -
About Marketing -
Marketing is a concept that can be defined as a customer-centric kind of approach. In a wider sense, the marketing concept lies in that field of area which greatly concentrates on the needs and wants of the customers. The main aim of the marketing concept is to build strong long-term relationships with different types of customers by consistently fulfilling the needs of the consumers and that too, very successfully.
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