Required videos to watch: ● What is market segmentation and why is it important? ● How to do market segmentation? Come up with different customer segments for your startup. You may use any (or a combination) of the following types of customer/market segmentation best suited for your startup idea: ● Demographic ● Psychographic & lifestyle ● Behavioral ● Geographic ● Firmographic
Required videos to watch: ● What is market segmentation and why is it important? ● How to do market segmentation? Come up with different customer segments for your startup. You may use any (or a combination) of the following types of customer/market segmentation best suited for your startup idea: ● Demographic ● Psychographic & lifestyle ● Behavioral ● Geographic ● Firmographic
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Required videos to watch:
● What is market segmentation and why is it important?
● How to do market segmentation?
Come up with different customer segments for your startup. You may
use any (or a combination) of the following types of customer/market
segmentation best suited for your startup idea:
● Demographic
● Psychographic & lifestyle
● Behavioral
● Geographic
● Firmographic
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