[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize on this growth by adding some new flavors. The owner decides that he wants to utilize internal -Hill primary marketing research. Which of the following options should Midnight Cookies use? ect O Analyze data from the census. O Conduct focus groups to see what new flavors the consumers would like to see on the menu. is O Use sales records to identify which cookie flavors are most popular. O Read a baking magazine to see what cookie flavors are becoming popular O Talk to employees to see what new flavors they think would be popular.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize
on this growth by adding some new flavors. The owner decides that he wants to utilize internal
-Hill
primary marketing research. Which of the following options should Midnight Cookies use?
ect
O Analyze data from the census.
O Conduct focus groups to see what new flavors the consumers would like to see on the menu.
is
O Use sales records to identify which cookie flavors are most popular.
O Read a baking magazine to see what cookie flavors are becoming popular
O Talk to employees to see what new flavors they think would be popular.
Transcribed Image Text:[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize on this growth by adding some new flavors. The owner decides that he wants to utilize internal -Hill primary marketing research. Which of the following options should Midnight Cookies use? ect O Analyze data from the census. O Conduct focus groups to see what new flavors the consumers would like to see on the menu. is O Use sales records to identify which cookie flavors are most popular. O Read a baking magazine to see what cookie flavors are becoming popular O Talk to employees to see what new flavors they think would be popular.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning