Questions are based on Case Study: Making Analytics Actionable at AllDrinksSoft: MyResults and MyAmplify 1. What is your definition of Business Analytics? How does this compare to ADS’s definition of BA mid-2015? 2. What are the strengths and weaknesses of ADS’s approach to BA?
Questions are based on Case Study: Making Analytics Actionable at AllDrinksSoft:
MyResults and MyAmplify
1. What is your definition of Business Analytics? How does this compare to ADS’s definition
of BA mid-2015?
2. What are the strengths and weaknesses of ADS’s approach to BA?
3. How does BA impact Business Performance?
4. What factors critical to the success of impacting business performance are evident in ADS?
Which are missing?
5. If you were Veronica Du Plessis, how would you prioritize the improvement ideas proposed
for the various applications in order to develop the Business Intelligence and Sales Enablement
group’s project agenda for 2016? Identify and justify your relative ranking of the top three
project priorities.
6. Should Veronica prioritization be final? If yes, justify. If not, what process for amending
them and adapting the implementation plan would you propose?
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