Productivity

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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i need ans 30-35 only 

QUESTION 30

  1. Productivity improvements over the years are important for a country's population because they may result in
 

a.

higher incomes

 

b.

lower cost products and services

 

c.

greater social welfare 

 

d.

all of the above

 

QUESTION 31

  1. The recovery stage of the business cycle is important for marketers since
 

a.

Business spending is decreasing

 

b.

Consumer spending is decreasing

 

c.

Consumer spending is rising

 

d.

Government spending is flat

QUESTION 32

  1. Technological advances (including access to the worldwide web) happening overtime may result in companies improving their marketing strategy with regards to their
 

a.

Target market segmentation

 

b.

Pricing strategy

 

c.

Marketing channels

 

d.

All of the above

QUESTION 33

  1. A pizzeria has calculated that it needs to sell 350 pizza slices daily to break- even. Therefore if some day they sell 330 pizza slices then they may make
 

a.

a loss

 

b.

a profit

 

c.

just enough money to cover their expenses

 

 

d.

we cannot tell

QUESTION 34

  1. Mitsubishi cars are made in Japan and some of them exported to the USA domestic market. In 2000 the Japanese currency ¥120 = $1 but in 2008 ¥ 100 = $1. The 2008 exchange rate was
 

a.

good for Mitsubishi US sales profits

 

b.

bad for Mitsubishi US sales and profits

 

c.

minimizes production cost for Mitsubishi cars

 

d.

none of the above

 

QUESTION 35

  1. A market where products marketed/sold are exact substitutes of each other is called
 

a.

perfect competition

 

b.

oligopolistic competition

 

c.

monopoly

 

d.

none of the above

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