Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
i need ans 30-35 only
QUESTION 30
- Productivity improvements over the years are important for a country's population because they may result in
a. |
higher incomes |
|
b. |
lower cost products and services |
|
c. |
greater social welfare |
|
d. |
all of the above |
QUESTION 31
- The recovery stage of the business cycle is important for marketers since
a. |
Business spending is decreasing |
|
b. |
Consumer spending is decreasing |
|
c. |
Consumer spending is rising |
|
d. |
Government spending is flat |
QUESTION 32
- Technological advances (including access to the worldwide web) happening overtime may result in companies improving their marketing strategy with regards to their
a. |
Target market segmentation |
|
b. |
Pricing strategy |
|
c. |
|
|
d. |
All of the above |
QUESTION 33
- A pizzeria has calculated that it needs to sell 350 pizza slices daily to break- even. Therefore if some day they sell 330 pizza slices then they may make
a. |
a loss |
|
b. |
a profit |
|
c. |
just enough money to cover their expenses
|
|
d. |
we cannot tell |
QUESTION 34
- Mitsubishi cars are made in Japan and some of them exported to the USA domestic market. In 2000 the Japanese currency ¥120 = $1 but in 2008 ¥ 100 = $1. The 2008 exchange rate was
a. |
good for Mitsubishi US sales profits |
|
b. |
bad for Mitsubishi US sales and profits |
|
c. |
minimizes production cost for Mitsubishi cars |
|
d. |
none of the above
|
QUESTION 35
- A market where products marketed/sold are exact substitutes of each other is called
a. |
|
|
b. |
oligopolistic competition |
|
c. |
|
|
d. |
none of the above |
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